Question 1

Who is Aniela Hoitink?

Accepted Answer

Aniela Hoitink is a Dutch serial entrepreneur and biomaterial pioneer with 27 years of experience in fashion, textile innovation, and sustainable materials. She is the founder of AURITA, MYCOTEX, and NEFFA, and co-founder of Solar Fiber. She is known for developing the world's first mycelium-based garment platform and the world's first automated biomaterial supply chain.

Question 2

What is MYCOTEX?

Accepted Answer

MYCOTEX is the world's first mycelium-based biomaterial platform, founded by Aniela Hoitink. It produces compostable, seamless garments and interior textiles grown from mushroom mycelium using a body-specific 3D moulding technique. No spinning, weaving, cutting or sewing is involved. Water use is 0.5% of conventional cotton. MYCOTEX won the H&M Foundation Global Change Award in 2018 and the Solar Impulse Efficient Solution Label in 2021 and 2024.

Question 3

What does AURITA do?

Accepted Answer

AURITA, founded by Aniela Hoitink, provides innovation consulting, strategic partnerships, and material development services for brands, research organisations, and investors working in sustainable textiles, biomaterials, and circular supply chains.

Question 4

What awards has Aniela Hoitink won?

Accepted Answer

Aniela Hoitink has won the H&M Foundation Global Change Award (2018), the GEC Textile Award (2022), the EU Social Innovation Competition Impact Prize (2021), the Solar Impulse Efficient Solution Label (2021 and 2024), and was named Most Forward-Thinking Fashion & Textiles Manufacturing CEO (2024) and Top 100 Women in Fashion Tech (2019).

Question 5

What topics does Aniela Hoitink speak about?

Accepted Answer

Aniela Hoitink speaks about the future of biomaterials and circular supply chains, why fast fashion will not disappear and how to design for it, scaling deep-tech material innovation from lab to market, the psychology of sustainable fashion and consumer behaviour, personalisation and body scanning in fashion production, and systems change in the textile industry.

Question 6

How can I contact Aniela Hoitink for a collaboration?

Accepted Answer

You can contact Aniela Hoitink through the contact form at aurita.nl or connect via LinkedIn at linkedin.com/in/anielahoitink. She is available for innovation consulting, keynote speaking, strategic partnerships, advisory roles, and material development projects.

Fast Fashion is not going away