The Future of Fashion
A 10-part article series. Twenty-seven years of building at the frontier of materials, fashion, and systems change — distilled into the ideas that matter most. Not ideal futures. Real ones.
All articles in the series
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The jacket with the tropical leaves, and why I grew fashion from mushroom mycelium
One jacket. Twenty years. How a perfect fit, a recycling facility, and a conversation about petroleum led to MYCOTEX.
Fast Fashion is not going away. So what do we do with that?
The statement nobody wants to make at a sustainability conference, and why two supply chains need entirely different solutions.
Why your brain is not the problem, but it is part of the equation
Maslow, enclothed cognition, and why sustainability campaigns so often fail the people who need them most.
To understand where fashion is going, you need to know where it has been
The Luddites, the consumer revolution, Elizabeth Hawes and the pattern that keeps repeating regardless of the technology involved.
We lost the value of clothing. Here is what I think we do about it.
Why the system made caring impossible, and why co-design, personalisation, and honest temporality are the path forward.
Textile as Fast Media: a framework for fashion that actually works
Seven new values for a post-idealist fashion reality, and why designing for how people actually live is more honest than designing for how we wish they would.
Why materials alone will never be enough, and what I did about it
The diesel train problem, plumbing pipes, and why the supply chain is the product.
The Future of Fashion is personal, and that is not a luxury
Body scanning, custom fit, and why personalisation is a sustainability strategy, not a premium add-on.
What I got wrong, what I learned, and what I am building next
The most honest article in the series. What I would do differently, and why I am starting again.
The Future of Fashion is not a wish. It is a choice.
The series finale. A direct invitation to brands, investors, designers, and engineers to build the material future together.
Ready to build the material future?
I work with brands, research organisations, and investors serious about making the transition real — not just talking about it.
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